Rich McKinney

Targeting Methods to Reach U.S. Hispanics

Rich — Thu, 21 May 2009 15:31:50 +0000

In a recent report from Pew Hispanic Center, U.S. Hispanics accounted for more than 50% of the U.S. population growth since 2000. An eMarketer report showed the Hispanic audience is more open than other groups to brand suggestions and advertising messages. For marketers in an unstable economy, this represents a tremendous opportunity.

Hispanic media investment overall—especially in television—has grown considerably, but the online ad segment remains under-indexed relative to general market online spending. How can you use the Web to reach this growing and receptive demographic?

Click here to read full story.

Note: Original article was published on MediaPost Publications

Three Ways to Maximize Twitter for Marketing

Rich — Wed, 20 May 2009 14:32:57 +0000

Twitter is facilitating all sorts of communication from all sorts of people. But it can be fascinating and distracting all at once.

So, how can you maximize your use of Twitter to benefit both yourself and your followers?

Here are three easy ways to empower your Twittering for networking, marketing and fun. Click here to read entire article.

Local Search Marketing Strategies – Online & Offline

Rich — Thu, 14 May 2009 20:18:21 +0000

Berry Network uses the latest tools to develop the most effective local search strategies for advertisers. We use the granular analytical information about consumers in your business area (e.g., spending practices, buying trends, geographic groupings) to create ad designs and placements that maximize opportunities for increased business leads and results.

Click to see the forms of local search advertising that consumers use for a specific industry.

The Importance of Social Media Marketing

Rich — Thu, 14 May 2009 18:39:06 +0000

Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.

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How to Use Social Media Successfully

Rich — Thu, 14 May 2009 18:36:46 +0000

You have a website or an online business that you want to promote. You need traffic, and you need search engine rankings. Where do you start? Well, right now all of the experts are raving about Social Media – and how you can use these services to get “tons of inbound links” and an “avalanche of website traffic”.

The problem is that they are both right and wrong…

Click to read full article.

4 Lessons for Social Media Marketers

Rich — Thu, 14 May 2009 18:35:41 +0000

Too many marketers these days confuse what social media is. They don’t understand the difference between the evolution of marketing and what simply works right now. Social media is not just Facebook, Twitter, or even blogging. Instead of thinking about the platform, you have to think about the foundation that makes it effective.

Click to read full article.

How to Use Social Media to Reach New Customers

Rich — Thu, 14 May 2009 18:33:30 +0000

Like any emerging idea, the definition of social media is still a little blurry around the edges. And, like that other popular Internet pastime, social media may be something that is difficult to define, but you’ll know it when you see it.

Click to read full article.